Europe’s first Roland store also includes a dedicated in-house Roland Senior Product Specialist so customers can book a one-on-one session to assist with choosing the best equipment or advice on using products in real-world scenarios. Designed to help ‘Learn, Create or Perform’, customers can now play along to their favourite tracks from their own phone on Roland’s award winning V-Drums, test drive the latest range of BOSS guitar effects, or with the press of a button, let BOSS Artists Rabea Massaad do the guitar playing for you. Customers can watch demonstrations from one of many interactive touch screens throughout the store, or test drive the Roland DJ controllers with full BPM Supreme library. With something for every level of musician, guitarguitar’s new Rolandexperience is like no other, with the only other store like it in the world located in San Francisco.
Graham Bell, Co-Founder of guitarguitar, said: “The last year has been one of the toughest retail in the country has ever faced – and not one we’ll forget anytime soon. Our belief is that we need to double down on the investment we make in the physical retail experience, supported by a best-in-class online experience. Our stores are somewhere we wholeheartedly believe should be a hub of the musical community that provide unforgettable experiences for customers, and that is exactly what our brand new Roland store will do!”
Corin Birchall, Roland Global Retail Operations and creator of the Roland In Store experience in Glasgow said, “Just as retailers are welcoming customers back into physical stores in Scotland, we are excited to launch our new Roland Store at guitarguitar in Glasgow. We’ve worked closely with guitarguitar to create an exciting and inspiring space for musicians and music lovers alike who want to ‘Learn, Create or Perform’ wherever they currently are on their musical journey. If you are a creative, you should come in and see our vision for the future of music stores.”
Founded by Graham Bell and Christopher McBay in Corstorphine, outside Edinburgh in 2004, guitarguitar is the UK’s largest guitar retailer and now has everything musicians could possibly need, whether they’re just starting out or are looking for the latest and best instrument to take them to next level.
To be one of the first in Scotland to try out guitarguitar’s Roland experience, book a FREE instore appointment HERE.
Follow guitarguitar Glasgow on Instagram and Facebook.